Clown White Lite was pioneered by Mehron over two decades ago. The concept of a smooth "whipped" Clown White formula was executed by the Mehron Chemists and Researchers with the creation of Mehron Clown White Lite. This lanolin-based, highly pigmented Clown White Lite provides maximum whiteness, but can be used sparingly and still maintain full coverage and easy application. When it comes to white face makeup for clowns, there is nothing that compares to Mehron Clown White except Clown White Lite, with all the same whiteness as the original. There is no substitute for white clown face makeup made by Mehron, Leaders in Theatrical Makeup since 1927. Clown White Light is perfect for mimes!